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Sabtu, 19 Juli 2008
by EKPoet



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ABOUT
EKPOET
EKPoet is a habitual writer for many many years now. He started writing stories when he was ten, and then became interested in poetry in high school and college. He studied english poetry in college, has a degree in english, and did his thesis on comparing the poetry of W B Yeats and Seaumus Heaney. He has been writing poetry for 27 years, has completed two books, which are currently being posted, and is writing short stories currently. He loves music, art, travel, and literature and always can be found poolside with a book of some kind or other.

Portfolio | Become A Fan

Plain paper
Wrappings of mornings
In the suburbs where we have lived our lives out
Like incandescent light bulbs

Plain wallpaper
Painting the walls
The walls of our apartments
Where we sit in our houses

The empty houses
The empty houses on the blocks
The empty houses on the blocks of streets
The backyards behind the empty houses

The conversations
Recorded on the answering machines of telephones

The drama of the television programs
Raising the roofs
Of the empty houses
Beneath the empty skies
Lit by streetlights

The empty churches
On the streetcorners
Casting their pointed shadows
Across the traffic in the streets
Leading to the shopping centers

The commuters on the suspension bridges
Listening to the music on the radio stations

The sunset on the railroad platforms




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A Bridge Through Time

by EKPoet














ABOUT
EKPOET
EKPoet is a habitual writer for many many years now. He started writing stories when he was ten, and then became interested in poetry in high school and college. He studied english poetry in college, has a degree in english, and did his thesis on comparing the poetry of W B Yeats and Seaumus Heaney. He has been writing poetry for 27 years, has completed two books, which are currently being posted, and is writing short stories currently. He loves music, art, travel, and literature and always can be found poolside with a book of some kind or other.

Portfolio | Become A Fan

A bridge
A bridge through time
A bridge through time between cities
A bridge through time between cities full of people
A bridge through time between cities full of people with dreams

Dreams like houses, Empty houses

Children I have never seen,
People you have never met,
Mornings, afternnoons, nights
Evenings out
Birthday parties, graduations, and weddings
Lost in mid air

A bridge
A bridge between us
Where I had nothing to say

A bridge through time
That comes to nothing,
Only air

And light
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Looking Out Of The Window

Looking Out Of the Window by EKPoet










ABOUT
EKPOET
EKPoet is a habitual writer for many many years now. He started writing stories when he was ten, and then became interested in poetry in high school and college. He studied english poetry in college, has a degree in english, and did his thesis on comparing the poetry of W B Yeats and Seaumus Heaney. He has been writing poetry for 27 years, has completed two books, which are currently being posted, and is writing short stories currently. He loves music, art, travel, and literature and always can be found poolside with a book of some kind or other.

Portfolio | Become A Fan

I am thinking of leaves of flowers of pieces of paper
Crumpled up into wastebaskets and carried away
Down the street, across the state, across the world

I am watching wind blowing around the street
All the discarded sandwich wrappers, the empty coffee cups

You are reading the newspaper

I am thinking of driving away, to the White Mountains,
Hundreds of miles away, thousands of feet high,
With all of their distant rocks bared at the summit

You are watching television

I am thinking of the flowers that you planted
Outside in the backyard that bloomed in the spring

You are just looking out of the window

I am watching the clouds in their light,
The airplanes on their fantastic journies,

You don't say anything.

I see that the cards of your solitaire game
Make red and black squares on the coffee table,
A secret message in upturned numbers
And Jacks and Queens placed next to each other.

You keep playing.
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The Music of September

Forgotten Poems by EKPoet







































ABOUT
EKPOET
EKPoet is a habitual writer for many many years now. He started writing stories when he was ten, and then became interested in poetry in high school and college. He studied english poetry in college, has a degree in english, and did his thesis on comparing the poetry of W B Yeats and Seaumus Heaney. He has been writing poetry for 27 years, has completed two books, which are currently being posted, and is writing short stories currently. He loves music, art, travel, and literature and always can be found poolside with a book of some kind or other.



Inside, the forgotten poems,
The poems written down on blank pieces of paper,
Crumpled up, and thrown into waste baskets,
The poems written on the dusty desktops
In the silence, are folded up and filed away
Never to be read out loud.

Outside, the people I have always wanted to meet
Walk, matter of fact, to the places I have always wanted to go;
The coffee shops with their little conversations,
The trains on their way to distant cities,
The offices of skyscrapers far above the clouds,
Restaurants, movie theatres, quiet parks
Where lovers steal kisses on the hidden benches.

I, who never seem quite able to shake someone's hand,
To say something remarkable out loud,
Write down the things I want to tell them
On little pieces of paper
And paper the window with them:
Vignettes and scenes taking place on the streets,
private conversations,
Expressions of remorse,
Declarations of love
In all their myriad, brilliant colors
Printed out in clear, bold print
In the eloquent language of poets,
One beside the other
Until the bright pane of glass is gone
And the vision of the outside world
Dissapears.

Of course, nobody down there notices,
Completey absorbed in their own, live conversations
They don't see any of my silent messages.
The doorbell downstairs does not ring.
The mailbox is empty of letters.

In the dark, I turn on a light.
The light lights up my desk,
And all the blank, white pieces of paper
Yet to be composed into forgotten poems.

http://www.fanstory.com/displaystory.jsp?id=171919
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Celtic Charm

The Drowned Bride of Gooseberry Cove by Norma Peters
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Celtic Charm

Ancient Breeze by Anachronism












Ancient Breeze




Leading you into my deep
Insures a place where we can keep
The moments we steal everyday
When hope is graced with time to play

Where love we make through written dreams
Can beat our hearts to their extremes
And tears that carved our sorrowed path
Our mischief spanned a funny laugh

And warming scents of your cologne
Hint comfort when I'm all alone
With tenderness to reminisce
So trust can savor passion's kiss

Where gathered thoughts of scattered time
From whisperings of ancient rhyme
Can send your heart on Emerald's breeze
To love me free of life's disease



Read More...

Celtic Charm

Celtic Drum by Anachronism
Ta seidean gaoithe gheirr ag teacht o thuaidh...There is a sharp wind coming from the North...
















Celtic Drum



Simplicities within the realms
Of so called 'black and white'
Approximates reality
By what is wrong or right

Representing spatial scenes
As love's creative find
Correlates with emptiness
That robs your cradle blind

Staining glass to broken bits
Emblazoning to map
Pollinated nurseries
Where mind's of steel can trap

'Gone too far' indeed exists
And that's too bad for some
Intent to harm is all it takes
To beat my Celtic drum




The book continues with Ancient Breeze. We will provide a link to it when you review this below.

Share your own writing! - Information on our membership for writers.

Author Notes
In battles, the Celts also made use of what has been dubbed "psychological warfare." Before actually engaging the enemy, they are said to having made a horrible noise by clashing their weapons against their shields, crying and singing, with horns (carnyx) being blown and maybe drums being beaten. In the early period, these practices, together with the wild onslaught by the first lines of warriors, seems to have shocked Roman troops so that much that they simply gave way and fled from the field in fear for their lives. Also, before the actual fight, the Celtic war leaders paraded in front of their troops, performing heroic feats, proclaiming their own deeds, belittling their enemies, and challenging enemy leaders to duels. The results of these individual combats were apparently regarded as omens of the outcome of the battle.

Art...Black Annis: She is the Hag, or Crone, the Death figure and war bringer. This particular version of her, clawed out the caves for herself with her long sharp fingernails. In the Celtic Pantheon there are many different goddesses of war and death.
In the background of the picture there is a sword symbolising the war aspects and she has a fire, fire festivals being very important in Celtic worship. In this picture the fire is left a startling nuclear white, to refer to modern practices of war.
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Celtic Charm


Emerald's Lady of Sorrow by Anachronism





Emerald's Lady of Sorrow




The wail of a Banshee
Pierces the night
Notes rising
And falling

Like the waves
Of a mournful sea

Her white figure
Emerges
A sharp contrast
To the dark hills

Her mere presence
Foreshadows
No harm nor evil

When silent

But Beansidhe's
Sharp cries
Forewarn her beloved
Irish heroes of the ancient

Blood of mortal
Celtic lineages
Keening
Caoineadh
Lament

Her cobweb cloak
Ivory flowing
Envelopes her
Tall gaunt figure

Her long silver hair
Streaming down
To the Emerald Earth

Her pallid face
Eyes set red
Of centuries
From raining tears
Of lamentations

Lady of Sorrow
Spirit of the Air
Lady of Death
Erin has always
Graced her with peace

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Celtic Charm 4













An Angry Emerald



The verse I wrote indeed was more
Than just some silly rhyme
It was in fact, a magic spell
I learned from ancient time


Your Irish Emerald you have turned
Into a sorrow blue
My eyes that used to shine so green
Were bright because of you


But when you saw her eyes of brown
You let her touch your heart
And used her color over mine
To paint your twisted art


But now my love I've once again
Enchanted you with verse
And soon that witch that harmed our love
Will feel my Irish curse

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Celtic Charm 3












Children of Lir




Captivated by her charm
My mind is often there
Ireland has a hold of me
As she is well aware

I long to dream beneath her stars
Or dwell in marbled halls
In a castle guarded by
Four sparkling Emerald walls

Liquid jade would fill my moat
And Swans would sing to me
Songs they learned from mortal days
As children who were free

Before Aoife's magic spell
Cast from her jealous heart
Turned these children into Swans
To break their love apart

Nine hundred years, they've been denied
Their childhood innocence
And I know an ancient spell
To cast in their defense

Children of Lir, the time has come
For you to laugh and play
So what this evil spell hath done
This verse shall take away


Na laetha geal m'oige
Bhi siad lan de dhochas
An bealach mo a bhi romhan ansin
Bhi se i ndan dom go mbeadh me slan


No longer will your wings take flight
Or feathers keep you warm
For one by one I'd say to you:
"Arise in mortal form"


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Celtic Charm 2














Celtic Falls

Cascade Celtic waterfalls
Come inundate my world
I've been through the wringers
And I long to be unfurled

Replenish me with purity
With songs from days of yore
Instill in me some Irish hope
With verses I adore

Saturate my sorrow ground
While flooding me with grace
Replace the sparkle in my eyes
To liven up my face

Rush me with your rapids
Leave me breathless and amazed
For when I swim your waters
Poems flow from better days

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Celtic Charm

Celtic Charm














Background
Verses for my Irish heritage

Emerald Sands


Erin Isle, please comfort me
With Gaelic grace divine
My spirit verse is crying out
And Irish eyes won't shine

Why can't I walk your Emerald sands?
I've heard no Banshee cry
And my Shamrock's good as gold
This luck you can't deny

My Celtic voice will never die
My heritage is strong
So do not sing a dirge for me
For I'll deny this song

My Ireland for you I'll fight
Perhaps a little more
Just because within my sights
I see your Emerald shore

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BlackLight's physics-defying promise: Cheap power from water

An entrepreneur with $60 million in venture funding says he's found an endless source of cheap energy. Trouble is, it violates the laws of quantum physics.

(Fortune Small Business) -- Imagine being able to convert water into a boundless source of cheap energy. That's what BlackLight Power, a 25-employee firm in Cranbury, N.J., says it can do. The only problem: Most scientists say that company's technology violates the basic laws of physics.

Such skepticism doesn't daunt Dr. Randell Mills, a Harvard-trained physician and founder of BlackLight, who recently claimed that he has created a working fuel cell using the world's most pervasive element: the hydrogen found in water.

"This is no longer an academic argument," Mills, 50, insists. "It's proven technology, and we're going to commercialize it as quickly as possible."

For the first time in his company's 19 years of persistent trial and error, Mills says he has a market-ready product: a fuel cell that produces a chemical reaction to alter hydrogen atoms. The fuel cell releases heat that turns water into steam, which drives electric turbines.

The working models in his lab generate 50 kilowatts of electricity - enough to power six or seven houses. But these, Mills says, can be scaled to drive a large, electric power plant. The inventor claims this electricity will cost less than 2 cents per kilowatt-hour, which compares to a national average of 8.9 cents.

While his business has been working on the "BlackLight Process" since its inception almost two decades ago, Mills developed the patented cocktail that enables the reaction - a solid fuel made of hydrogen and a sodium hydride catalyst - only a year ago. (He recently posted instructions on the company's Web site, blacklightpower.com). Now that the device is ready for commercialization, he says, BlackLight is negotiating with several utilities and architecture and engineering firms, but he won't disclose any partners' names until the deals are finalized.

About 20 of the generators, which look like small copper water heaters turned on their sides, rest on lab benches inside the company's 55,000 square foot headquarters, once a Lockheed Martin facility. BlackLight's 11 scientists barely make a sound as they slip among the cavernous rooms, blue lab coats flapping behind them. The near-emptiness is eerie, but it's also portentous, says Mills: "Within the next two years, we're going to grow to 500, maybe 1,000 employees. This could satisfy a majority of the world's power needs, and the demand is going to be huge."

Such grandiose predictions invite comparison to cold fusion, a source of cheap and abundant energy that two scientists in Utah claimed to unearth in 1989, only to be immediately discredited by government and independent experts.

But while the cold-fusion scientists rushed to the media shortly after their "discovery," BlackLight hasn't courted press until it considered its invention commercially viable, and had lined up financing and respected board members. The business, Mills says, has attracted $60 million in funding from wealthy individuals, investment firms, and utilities such as Delaware's Conectiv, and it is no longer seeking money. BlackLight's board of directors reads like a Who's Who of finance and energy leaders, including Michael Jordan, former CEO of both Electronic Data Systems (EDS, Fortune 500) and Westinghouse; Neil Moskowitz, CFO of Credit Suisse First Boston; and Shelby Brewer, former CEO of ABB (ABB) Combustion Engineering Nuclear Power. BlackLight has all of the trappings of prestige, minus one hitch: Mills' theory is rejected by almost all of the scientific community.

"He's wrong in so many ways, it's beyond counting," says Robert Park, a professor of physics at the University of Maryland and former spokesman for the American Physics Society. Parks, 77, uses BlackLight as an example of phony physics in his 2002 book, Voodoo Science: The Road from Foolishness to Fraud. He says of Mills, "I don't know of a single scientist of any reputation who takes his claims seriously."

Mills' theory, which he expounds upon in his self-published 2,000 page book, The Grand Unified Theory of Classical Quantum Mechanics, rests on what he describes as his discovery of the hydrino - an altered version of hydrogen that has an energy level lower than its ground state, or the baseline energy level. These modified atoms, he argues, are the stuff that comprises dark matter, the invisible material that many scientists believe composes more than 90% of the universe. The mechanism that creates hydrinos - a chemical reaction whose released energy can allegedly be harnessed for power - is what Mills calls the BlackLight Process.

Why do scientists give Mills so much heat? By positing that a molecule's energy level can dip below its ground state, he rewrites the principles of quantum mechanics, which are widely viewed as incontrovertible. Perhaps the most widely-known critique of his theory was published by Andreas Rathke of the European Space Agency, who argues that Mills' mathematics is flawed.

Jan Naudts, a physics professor at the University of Antwerp, says of Mills' work, "The few people who looked at it immediately found errors." He adds, however, "That's quite common with new theories. And his hasn't been investigated on a large scale."

Mills attributes the lack of engagement with his theory to the self-preserving nature of academia.

"As long as you're in the mainstream, you're fine. But if you're doing something paradigm-changing, you're proving that academics have been going down the wrong path," he says. Such self-interested politics, argues Mills, have led mainstream scientists to seek BlackLight's demise by blacklisting the company from publications and spreading disinformation on the Web.

Brewer, who has served on the firm's board since 1997, agrees that the fear of losing government grants has bred widespread skepticism towards the hydrino: "Hell hath no fury like a professor whose funding is cut off."

BlackLight does have a few fans among scientists. Gerrit Kroesen, a professor Eindhoven University in the Netherlands, wrote in an e-mail that he's attempted to replicate Mills' experiment and produced surprising, if not conclusive, results.

In 2005, leaders at Greenpeace asked Randy Booker, chair of the physics department at the University of North Carolina at Asheville, to fly to New Jersey to investigate BlackLight's claims. Booker says he was skeptical at the outset, but during his visit, "I found that they really were producing a great deal of excess energy with hydrogen," he says. "Some people may disagree with the theory, but the experiments work." Booker believes that commercialization could lead more independent laboratories to validate BlackLight's claims. He now performs paid research work for the company.

Critics such as Park say the high-profile CEOs on BlackLight's board are following each other over a cliff. He could be right: Both Jordan and Jim Lenehan - a BlackLight investor, senior consultant at hedge fund Cerberus, and former president of Johnson and Johnson (JNJ, Fortune 500) - say they were led to the business by friends. But Lenehan, who does not sit on BlackLight's board, says, "It's no longer a high-risk part of my portfolio. It now has the ability to make a huge difference in the world of power."

Jordan, who earned science degrees from Yale and Princeton, expresses a similar sentiment.

"In the beginning, I thought it was worth putting money into because it was going to be a huge flop or a huge success." he says. "But when they made the breakthrough last fall, I saw the results."

That logic could explain BlackLight's success in garnering investors, despite its lack of scientific approval: While the academic community stresses theoretical backing for a new discovery, the business world is more concerned with practical applications.

Lenehan says, "My point of view is, just do it - generate power. In terms of influencing investors, it's about results."

Jordan agrees: "Theoretically, the bumble bee can't fly - but no one told the bumble bee. Now they're saying this can't be done, but it's happening."

While the company's followers already extol the high-energy, green, and thrifty virtues of BlackLight's technology, the rest of the world will have to wait for evidence until the fall of 2009, when the business promises to install its cells in power plants. Whether or not Mills' team meets that deadline will likely determine how BlackLight goes down in history - as a revolutionary startup or a flop 19-years in the making. To top of page

Will BlackLight's discovery work? Join the discussion in our forum.

Student grudge match: 36 business plans face off

Fill 'er up ... with sugar?

Hot thin roofs: A new solar energy product, thin enough to be built into shingles, may finally make the technology competitive.

http://money.cnn.com/2008/07/01/smallbusiness/blacklight.fsb/index.htm?postversion=2008070210 Read More...

Lose weight or else!

Should you use carrots - and sticks - to nudge your employees toward better health and higher productivity?

(Fortune Small Business) -- The employees of Lincoln Industries are all physically fit. Marc LeBaron demands it.

As CEO of the metal-finishing business in Lincoln, he has implemented a wellness plan that forbids smoking, even on the grounds, requires quarterly checkups for body fat and blood pressure, and offers health seminars. LeBaron, 54, hesitates to say that involvement is mandatory, but he does point to 100% participation. In exchange for hitting the gym, quitting cigarettes, and participating in weekly events such as yoga classes, employees receive a $25-a-month discount on health-insurance premiums and cash rewards of $160 a year. Lincoln benefits through reductions in absenteeism and health-care costs.

"There's clearly a culture of wellness here," LeBaron says. "Everyone else's costs are up, and ours have gone down. You can tie that directly to our behavior program."

Employee programs that promote healthy lifestyles with monetary carrots and sticks are becoming increasingly popular. In fact, 46% of employers offer incentive-based wellness plans, according to a recent study by Watson Wyatt (WW) and the National Business Group on Health, and that proportion is expected to grow to 70% by 2009.

Small-business owners, however, should proceed with caution. Some wellness programs might violate the federal Americans With Disabilities Act and the Health Insurance Portability and Accountability Act (HIPAA).

"Incentive-driven programs can be twisted and turned to find discrimination," says Carolyn Plump, a partner at Philadelphia law firm Mitts Milavec. "It's an untested legal area - small decisions could have huge ramifications."

For example, if an employee is physically unable to participate in a fitness program, is she being punished by having to pay the full insurance premium? And can workers be fired for continuing to smoke?

HIPAA requires that incentives be available to all employees and be limited to less than 20% of a worker's coverage. Plus, 31 states have "lifestyle statutes" that prohibit businesses from discriminating against their employees for offsite activities such as smoking.

"If health incentives make a person feel they have to comply to save their job, it's a hostile work environment," says Peggy Howell, spokeswoman for the National Association to Advance Fat Acceptance.

A significant test case, against Scotts Miracle-Gro (SMG), is being heard in Massachusetts, one state without a lifestyle statute. Scott Rodrigues sued Scotts in 2006, claiming the company unfairly fired him for smoking before he could participate in the Scotts cessation program.

"This is precedent-setting: If it's permissible to do what they did, it's a slippery slope," says Harvey Schwartz, Rodrigues's lawyer and a partner at Boston's Rodgers Powers & Schwartz. "Miracle-Gro is on the cutting edge of nastiness." (A spokesman for Scotts declined to comment.)

The benefits of incentive-driven health plans outweigh the risks for many small firms, including Rockford Acromatic, a car-parts manufacturer in Loves Park, Ill., that saw a 19% drop in claims and $60,000 in annual savings after implementing a weight-loss competition with cash prizes.

Seeing those benefits, Congress and several state legislatures are seeking ways to support such programs. Two House bills - the Healthy Workforce Act and the Wellness and Prevention Act - would offer employers tax credits of about $200 per employee for programs that promote healthy behavior, including the use of financial incentives. Indiana offers a certification program that provides state tax credits to small employers that adopt health-incentive plans, and legislators in California and Maine are pushing similar initiatives.

But while 63% of business owners recently surveyed by Hewitt Associates said they plan to implement an incentive program, only 12% of employees said they want their bosses involved in their health.

"If I come in on time and do my job well, what's their business with what I do when I leave work?" asks Victoria, a sales operations manager for a New York City financial services firm.

Tim Mulloy doesn't want his employees asking that question. As CEO of Peritus Public Relations in Louisville, he was familiar with the incentives trend but instead implemented a program free of financial carrots or sticks. When he hired an ex-Marine to run a fitness boot camp - participation optional - for his 15 staffers last fall, the only reward was better fitness. But most of the employees signed up, says Mulloy, 48, and afterward Peritus saw a drop in claims.

"We weren't trying to create an army of robots," he says. "We just wanted people to get health-conscious - and have fun." To top of page

Does your business offer incentives to health-conscious employees? Share your views on the topic.

Will employers solve the obesity epidemic?

Must your business accomodate a customer's pig on a leash?: Only if the porker acts as a seeing-eye guide to the blind, according to one of many new rules and interpretations proposed for the federal Americans With Disabiliies Act.

http://money.cnn.com/smallbusiness/ Read More...

Getting your message across

Ask FSB’s expert tips for publicizing your products to the national media.

Andrew, Agel Enterprises, Provo, Utah
We’re a young company with distribution in more than 40 countries. We are winning numerous national and local awards and feel our innovative gel nutritional supplements tell a great story. However, we’re having a difficult time getting our message placed in the media. How do companies utilize national media? We have everything in place for a great story – innovative products, hyper-growth, overcoming the impossible, redefining an industry – but do not necessarily know the best way to get national publications interested. What can we do better?

By Shara Rutberg , Fortune Small Business contributor
Dear Andrew: Review your communications effort, top to bottom: Make sure your public relations programs are as cutting edge as your nutritional supplement gels.

“The age of media is changing; just blasting out info on a product – even if it’s the most innovative, coolest thing ever created for the human race - won’t work because there is just so much information out there,” says Michael Grass, owner of The Intrepid Group, a Salt Lake City-based public relations agency.

Today, you must target your audience and target the media you use to reach them.

“You need to sit down and understand exactly who your target audience is and what influences them,” he says. “Then, build relationships with members of the media. Actually try to meet with journalists and show them the product, don’t just send words. If you really want to reach your audience you need to build those personal relationships one at a time, rather than blasting out press releases to 500 people.”

Make sure journalists understand your product. Use marketing and public relations professionals to communicate your message. Don’t try to do it all yourself.

“With a product like yours, one of your challenges will be selling a new item that consumers might not grasp,” says Michael Cherenson, chairman-elect of the Public Relations Society of America and partner at Success Communications Group in Parsippany, New Jersey. You have to appeal to the audience - and the journalist - on terms they can relate to, he says.

“For example, I don’t wake up in the morning thinking about new nutraceutical products, but I do think about how I can get healthier,” he says.

Put your pitch in more human terms, play on emotions. “Tug at the heartstrings,” he suggests. Cherenson advises focusing on real people the product is helping, and on third-party endorsements.

“The bottom line is that you’ve got to give the media something new, interesting and emotional that resonates with the end user,” he says.

http://askfsb.blogs.fsb.cnn.com/category/industry-health-care-fitness/
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A tiny cure for cancer?

A startup's nanotechnology promises to zap liver tumors without nasty side effects.

(Fortune Small Business) -- Both aggressive and hard to treat, liver cancer kills more than 650,000 a year worldwide. The American Cancer Society pegs the overall survival rate at less than 10%. Enter Aura Biosciences, a student startup that has developed an ingenious new means of delivering cancer-killing drugs to liver (and other) tumors.

Aura's founders - Elisabet de los Pinos, 35, her brother Jordi, 33, an electrical engineer, and biochemist Zeid Barakat, 29 - are selling a tiny, hollow protein particle developed by scientists at a European cancer research center. That particle, which Aura markets under the name Nanosmart, is an organic envelope that carries chemotherapy drugs directly to cancer cells, making treatment safer and more effective, the founders claim.

Traditional chemotherapy releases drugs directly into the body, killing both cancerous and healthy cells and causing side effects that can include nausea, hair loss, mouth ulcers, and even death. By contrast, Nanosmart encapsulates the drug until it reaches tumor cells inside the liver, where it is released. The protein can also carry a fluorescent marker detectable by magnetic resonance imaging (MRI), which allows doctors to measure a tumor's size, see whether it has spread, and judge the efficacy of treatment.

Aura was launched last November in Cambridge, Mass., where Barakat and Jordi de los Pinos were attending the Sloan School of Management at MIT. They plan to market Nanosmart to Eli Lilly (LLY, Fortune 500), Sanofi-Aventis (SNY), and other makers of widely prescribed chemotherapy drugs. Many of those drugs will be coming off patent in the next three to five years. When that happens, the drugs could be combined with the Nanosmart particle, says Aura CEO Elisabet de los Pinos, a former marketing manager at Eli Lilly. That could result in new formulations patentable for another 20 years.

To speed up the long approval process for new drugs, Aura is applying for an orphan-drug designation from the FDA and its European counterpart, the EMEA. Orphan-drug status carries significant benefits. In the U.S. it allows a company to use fewer patients in clinical trials, opens access to tax credits and grant funding, and guarantees market exclusivity for seven years.

The designation is usually given to drugs that treat rare diseases but can also be granted if a life-threatening illness has no satisfactory treatment. Liver cancer fits the second category, though not the first.

Aura took ninth place at the 2008 Rice University Business Plan Competition, co-sponsored by FSB. Although the judges praised Aura's business plan, they also pointed out some significant hurdles in its path. Even if Aura manages to obtain orphan-drug status, it must still prove that Nanosmart beats other drug-delivery systems on the market.

"That's an extremely tough row to hoe, especially in oncology," says contest judge Jerry Cobbs, a venture capitalist and managing director at Signet Healthcare Partners in Houston. "There just isn't enough data yet to know if this will work."

Although Nanosmart is new, the idea of using proteins to encapsulate drugs is not. Many drugs today are formulated in protein envelopes called liposomes. Nanosmart is a variation on that theme, says oncologist Louis Weiner, director of the Lombardi Comprehensive Cancer Center at Georgetown University. Nanosmart could be more targeted and more efficient than other nanodelivery systems, Weiner says, but it could also break apart in the body or attach to a healthy cell by mistake.

"You might end up with surprising side effects," says Weiner, whose research focuses on tumor targeting.

The founders acknowledge that there's no way to know whether Nanosmart will work in humans until after clinical trials. But like many early-stage biotech startups, Aura faces a catch-22: The trial research won't be cheap, yet it's tough to attract investors without clinical data. The company has about $300,000 in hand and expects to raise another $3.1 million in grants and seed financing by January.

If clinical trials prove Nanosmart's safety and efficacy, the company hopes to market the particle for use in treating breast and bladder cancer as well.

"The potential is huge," says nanotechnology analyst Marlene Bourne, president of Bourne Research in Scottsdale. "I think these guys are really onto something."

Editor's Note: An earlier version of this story incorrectly stated that incorrectly stated that liver cancer kills more than 650,000 a year in the U.S. alone. The National Cancer Institute estimates that liver cancer will cause 18,410 deaths in the U.S. In 2008; the 650,000 figure is a worldwide one. Fortune Small Business regrets the error.

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Tequila and sympathy: Bars offer foreclosure specials

Padre's Modern Mexican is turning the downturn into a marketing opportunity: Bring in a foreclosure notice, get a free drink.

(Fortune Small Business) -- Are some of your customers worried about losing their homes? Take a tip from Cole Durbin, owner of Padre's Modern Mexican in Phoenix, and let them know that you're on their side.

Like restaurants across the country - from Table 8 in Los Angeles to Liberty Bar in Hoboken, N.J. - Durbin is offering up a Recession Happy Hour. But he has added a twist: Anyone who arrives at Padre's with a foreclosure notice can have any drink on the menu.

"I have no problem giving them anything they want," says Durbin, 27.

Nobody had taken him up on his offer through its first six weeks. But Arizona ranks third on RealtyTrac's list of leading foreclosure states, so worry abounds.

And worry is historically good for the bar business. Durbin's happy-hour sales are booming, up 22% in the past two months, which Durbin says has kept the restaurant's earnings even with 2007's despite the cost of rice having skyrocketed 56% between March and May.

Padre's isn't done yet. It plans to roll out new promotions throughout the summer. Up next: free rides to and from the restaurant on Saturday nights for those who might be deterred by $4 gasoline

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What an LLC does - and doesn’t - protect

LLCs shield their members from legal claims, but the company itself still carries liability risks.

Angela J. Thomas, ATM Investments, Baton Rouge, Louisiana
I am just starting out in the investment world and am still a bit green in understanding certain things. I purchased two investment properties in 2004 and am renting them out. This year, I created an investment LLC for them. My questions is, although I have the LLC with its “limited liability,” do I still have to put insurance on the company?

By Shara Rutberg, Fortune Small Business contributor
Dear Angela: You don’t have to, but it would definitely be wise.

Forming an LLC shields the owners, called “members,” from liability, but the firm itself is still liable, explains David Sokolow a senior lecturer at the University of Texas at Austin School of Law whose areas of expertise include corporations. In this respect, an LLC is similar to a corporation, in that shareholders aren’t liable but the firm itself is.

“You should purchase the same kind and amount of insurance you would if you were operating the business as a corporation. Although you may not be personally liable, third parties may not want to deal with your LLC if it doesn’t have insurance,” he says.

Peter Bennett, chairman of the American Bar Association section of tort trial and insurance practice, agrees.

“The selection of a form of a business is not a replacement for insurance,” says Bennett, who is also president of The Bennett Law Firm, PA in Portland, Maine. “You need coverage to protect against liability.”


http://askfsb.blogs.fsb.cnn.com/2008/07/17/llc-protections/

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Boost traffic to your Web site

A consultant breaks out SEO tricks and other Web marketing tactics to help an online lamps retailer bring more traffic to her site.


(Fortune Small Business) -- In our new feature, "Website remedies," Fortune Small Business enlists Web marketing and search-engine optimization specialists to analyze small-business Web sites in need of an overhaul. Could your site use a makeover? E-mail us at fsb_mail@timeinc.com. Plus, share your tips for improving our featured sites in our discussion forum.

Dear FSB: I do not get traffic coming to my Web site. On a very stringent budget, what can I do to improve in these tough times?

-Lidia, Palmdale, Calif.
http://www.elampsanddecor.com/

From Jean-Pierre Khoueiri, CEO of Constant Click:

A wide variety of traffic-driving Web site changes won't cost you a penny.

Let's start by removing unnecessary distractions from your homepage. On your left-hand rail, and in a header on the front page, you have a "Get Your Own Website" link. What is this for? Do you want someone to sign up as an affiliate - or are you selling both lamps and Web sites?

Visitors won't understand what you mean by "Get Your Own Website"; if this is intended as an affiliate program, you'll want to change the name of the link to "Affiliate." Then, on the page itself, you'll want to explain what an affiliate program is, how it works, why someone should become an affiliate of your company (and not one of its rivals), and how they will benefit. It's also industry standard to have your affiliate program link in the footer of your site, rather than more prominently displayed - your main purpose is to sell lamps, not to sign up affiliates. For examples of a standard link-in-footer structure, see Amazon.com or Zappos.com - or, in your own industry, LampsUSA.com.

You also have both a "Contact Us" and "Contacts" link. The "Contacts" link is broken and needs to be removed.

Next to the "Get Your Own Website" link you have a page titled "Links." Two problems - first, your Links page is empty. But beyond that, the title itself, "Links," is an outdated way of promoting other sites. It would be much wiser to remove this link and instead use your "Articles" page as a way to promote other relevant sites and any sister companies you may have.

Search engines, especially Google (GOOG, Fortune 500), can penalize your site if you have a links page with an excessive number of links on it. If Google thinks you're selling links, it can ban your site from its index. It's temporary for a first infraction, but if Google makes the ban permanent, you might as well shut down and start over: Negotiating with Google to remove the penalty is like being Wile E. Coyote chasing the Road Runner. Success is unlikely. (For those who want to try, Google has a "request reconsideration" form posted on its site.)

The modern way to promote other sites is to write about them, and give your honest opinion, in a blog. This is a good way to freshen up the "Articles" page of your site: Consider integrating blog software like Wordpress and writing regularly. You should cover any topic that interests you or your potential customers, such as the importance of lighting for setting the mood. Headlines like "The World's Most Expensive Chandeliers" can be a hook to bring in readers and keep them on your site.

In order to improve your search-engine results, you'll need to improve your title tags and description tags. For some search engines, you'll also want to tweak your meta keyword tags. (Meta keywords don't work for Google.) For example: Your homepage title tag, currently, "eLamps and Decor:Decorating Through Bright Ideas," would be better if it were more descriptive. You might consider these more relevant keywords that will help improve your search-engine rankings: Lamps Online, Lamps and Lighting, Buy Lamps.

Use these same keywords in a well-written description, and then make sure to include them on the content section of your homepage, and you'll be off to a great start at improving search-engine results and increasing traffic.

You should also start increasing your inbound link count, which is a strong signal to search engines, especially Google, that your site should appear in their top results. Inbound links are when other sites link to yours with descriptive text that helps establish your site's focus and identity: for your site, "buy lamps" would be helpful inbound-link text. The more inbound links you get from reputable sites, the higher your search-engine ranking will be.

Google uses a system called Page Rank to evaluate how highly your site ranks in comparison to others. The scale runs from 0 to 10, with 10 being the top score. A 10 score is reserved for Google itself and a handful of other sites. When pages with a high Page Rank link to yours, it helps improve your own rank. Yahoo (YHOO, Fortune 500) has a Page Rank of 9; its Yahoo Directory is one of the only sites with a high Page Rank that you can purchase a link from. It costs $299 per year, but it's well worth it. You should also submit your site to directories including business.com, JoeAnt.com, botw.org, dmoz.org, YellowPages.com, and any home-decorating directories you can find. Make sure to use the keywords I mentioned above for your title in the links as well. For more search-engine optimization tips, I suggest reading SEO Book, a blog by Aaron Wall that's filled with tips.

Also consider listing your site on wedding and registry directories, so that when someone needs a gift idea they come across your site and products. I like Gifts.com, My Bridal Favor and The Knot (KNOT). You can also increase your online visibility by setting up a storefront on Amazon (AMZN, Fortune 500).

Finally, consider redesigning your site to make it more visually appealing. Popular home decor sites are generally light and airy; your site's dark brown color scheme gives it a drabber feel. A new design won't help increase your visibility on other sites, but it will help ensure that once customers arrive on your virtual doorstep, they stick around.

Jean-Pierre Khoueiri is CEO of Constant Click, a Web site analysis and search-engine optimization firm in Coral Gables, Fla. Read More...
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